Are you a small business owner secretly exhausted by disappointing sales, craving a company that scales with predictability?
This 6-week cohort is your invitation to rewrite the rules of your revenue. By transforming your messy marketing and sales tactics into a tight and repeatable SMarketing playbook. Allowing you to eliminate the constant guessing games. It's time to build a sales and marketing engine that sustains a business and life that is both wildly successful and deeply expansive.
Imagine Predictable Sales Revenue
Imagine a world where your business revenue flows with a rhythm that feels just right—where predictable sales aren’t a rare guest but your everyday vibe.
Where the passions that once lit you up—whether it's strategic designing, expanding your vision, or dreaming of your next big getaway—start whispering your name again, inviting you back to that original spark.
Picture yourself ditching the chaotic hustle guilt and stepping into a smoother groove. A life where your company thrives because your process is in sync with your buyer’s journey, not because you’re constantly running on empty. Where you finally make space for the high-level CEO thinking that truly feeds your soul.
No more feeling like you’re just putting out daily operational fires or stuck on a client-chasing treadmill you didn’t sign up for. It’s time to reclaim your freedom, your peace of mind, and your revenue rhythm—and do it all with a system that works when you aren't in the room.
The repeatable marketing and sales engine you crave isn’t just possible; it’s waiting for you to claim it.
We don't just care about your business.
We care about YOU.
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20+ years of Business Strategy
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15 years of Transformative Retreats
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Hundreds of Businesses Helped
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40 Industries Served
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Clients on Four Continents
Kerry-Ann T. Powell, Business Strategist
Who is this For?
The Hustling Founder: From Chaos to Predictability
Ready to stop relying on luck and manual hustle to land your next client? If you are still wearing all the hats—acting as your own marketer, salesperson, and operator—you don't need complex corporate theories; you need a system that saves your time.
This 6-week cohort is designed to give you a lean, plug-and-play smarketing playbook that automates your lead generation, stabilizes your cash flow, and builds a repeatable revenue engine so you can finally step off the entrepreneurial hamster wheel.
The Stuck Scaler: Align Your Team & Break the Plateau
Your business is growing, but your sales and marketing efforts feel completely disconnected. If you have a small team or use outside agencies, but revenue has plateaued because strategy only lives inside your head, it's time to build a bridge.
This course helps you get your vision onto paper, unifying your team under a single smarketing playbook that standardizes messaging, aligns your pipeline, and establishes clear KPIs—allowing you to confidently delegate growth without losing quality control.
The Legacy Optimizer: Future-Proof Your Revenue Engine
You’ve built an established business, but your traditional growth channels are slowing down. To protect your market share and maximize your company's valuation, your revenue engine must adapt to modern digital frameworks and run independently of your personal relationships.
This cohort gives you the space to institutionalize your decades of business knowledge into a modern, self-sustaining smarketing playbook—transforming your daily operations into a valuable, transferable asset that thrives without you.
The 6-Week SMarketing Playbook Roadmap
This is not another theory class or a repeat of our process mapping workshop. By graduation, you won't just have a visual diagram—you will possess a fully written, operational Company SMarketing Playbook customized to your exact industry, complete with scripts, templates, and software integrations that you create.
Phase 1
Phase 1: The Tactical Framework (Weeks 1 & 2)
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The Transformation: Stop guessing what to say and how to sell.
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What We Build Together: You will lock down your core marketing messaging utilizing the StoryBrand framework, immediately paired with your Diagnostic/Gap Selling playbook baseline.
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Your Tangible Assets:
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Your customized Brand Messaging Matrix (the exact hook language for your business type).
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Your Diagnostic Discovery Framework (shifting you from a pushy closer or timid sales person to a trusted, high-level business owner).
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Phase 2: The Core Messaging & Journey Mapping (Weeks 3 & 4)
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The Transformation: Never wonder what your buyer is thinking again.
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What We Build Together: We extract the exact marketing language and psychological hooks required for every micro-stage of your customer’s mind—from General Curiosity straight through to the Purchase Transaction.
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Your Tangible Assets:
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A completed Stage-by-Stage Marketing Language Library tailored to your industry (knowing exactly what words to use on your website, ads, or emails for cold vs. warm leads).
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Your custom Buyer Journey Blueprint that aligns your backend operations with consumer psychology.
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Phase 2
Phase 3
Phase 3: The Operational Playbook, Scripts, & Automation (Weeks 5 & 6)
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The Transformation: Turn your map into a fully automated, script-ready revenue machine.
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What We Build Together: This is the hard execution phase. We write your live sales assets, structure your formal pitches, and integrate the exact software stack to run the system without you.
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Your Tangible Assets:
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Your written Sales Conversation Scripts (the exact word-for-word discovery and objection-handling language).
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Your industry-specific Proposal/RFP/Grant Templates (eliminating the friction of custom-writing agreements from scratch).
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Your Automated Onboarding Sequence & Software Blueprint (the exact CRM steps, email templates, and tools needed to secure clients the millisecond they pay).
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Testimonials
"Kerry-Ann is truly one of the lovliest souls I know. She is sharp, driven, dedicated, and genuine. As a trusted coach and business strategist she has been invaluable."
Annie Leib Calvert
CEO & Founder, Annie Leib, LLC
"My business increased revenue during a time when others in my industry were forced to permanently close. My business now has offices in four countries and we continue to grow."
Aminata Diallo
CEO, Afiliapub
"Working with Kerry-Ann has allowed me to increase my rates and to become more focused on the income producing activities in my design business. I am looking forward to even more income expansion and more time to be creative!"
Sophia Swain
Artist and Graphic Designer
"I began to streamline and delegate many things to my team. In the end I was able to focus more fully, and increase my ability to impact the health of my patients, expand my customer base, and improve the productivity of my team. I could also begin spending more time with my family."
Dr. Justice Naccarato
Principal, Harmony Health Institute
"I've experienced a mindset shift. I'm much more intentional and invested in my own growth and development . I explored new opportunities that helped me build my brand including media and speaking engagements. I feel like I am back in the driver's seat!"
Jonae Wartel
Partner, Arc Initiatives
"Kerry-Ann is a Godsend! Her patient, yet strategic, probing helped me hone in on what is my business' true value add which resulted in us gaining even bigger Fortune 500 clients. Now I am publishing my first book “Your Power Unleashed” and my team is growing."
Kisha Wynter
Founder and CEO, Wynter Rich Enterprises
"To me, it felt like summer camp for healing your inner child, but ushering in your bravest dreams. Now I believe I can build a strong business."
Carolina Lobo
Founder, Marketing Firm
"Other than starting therapy in 2016, this is probably the next biggest moment of my life in the past 10 years. I don’t think I’d be in this place in my business, if I hadn’t gone to the retreat."
Nyemale Macedo
Founder, Pilates and Fitness Company
"My Board of Directors, Senior Leadership Team, and staff were able to achieve organizational priorities beyond what we thought we could in terms of revenue and impact "
Wil McCall
CEO & President, Dallas Leadership Foundation
"My business increased revenue during a time when others in my industry were forced to permanently close. My business now has offices in four countries and we continue to grow."
Pastor Shayne Simpson
Men's Conference Leader & Musician
Watch: Video of our client Aminata's Business Success
What's Not Included?
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Done-For-You Delivery: This is not an agency service where we write the copy or build the funnels for you; you are building your own customized smarketing playbook using Kerry-Ann’s framework.
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Passive Video Watching: This is an active, high-engagement cohort where you are expected to collaborate, share feedback, and learn alongside other business owners during live teaching sessions.
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In-Person Sessions: The Map to Playbook cohort is completely virtual, allowing you to access premium strategic guidance and collaborate globally from the convenience of your office or home.
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Generic Corporate Theories: We leave out the fluff and enterprise jargon; this program does not include rigid corporate strategies that won't work for lean, agile small and medium businesses.
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Souvenirs, phone calls, spa services, taxis, laundry, etc.
What's Included?
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6 Weeks of Strategic Group Mentorship: Roll up your sleeves for six weeks of actionable, step-by-step guidance directly from veteran business strategist Kerry-Ann T. Powell, ensuring you stay on track and build your playbook correctly.
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Live Breakthrough Hot Seats: You have the exclusive ability to submit your weekly strategic work for direct review, giving you the chance to be chosen for the live "hot seat" to get your specific business bottlenecks solved in real time.
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An Ambitious SMB Peer Network: Work alongside a curated cohort of driven, small and medium-sized business owners, allowing you to share insights, solve common scaling issues, and expand your professional network.
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Dedicated Blueprinting Time: This cohort carves out the exact, focused time you have been missing to finally get your sales and marketing strategies out of your head and into a concrete, repeatable playbook.
Meet Your Leader
Kerry-Ann T. Powell
A Master Business Strategist for Ambitious SMB Owners
Kerry-Ann T. Powell is a dynamic business strategist, former Washington, D.C. attorney, and veteran consultant with more than two and a half decades of experience helping small and medium-sized businesses scale with precision. She firmly believes that SMBs are the true engine of our economy—but only if their owners can step out of the daily grind and lead strategically. Kerry-Ann’s mission is to give you the exact frameworks you need to build a self-sustaining business that thrives without your constant tactical intervention.
A Proven Track Record of Massive Strategic Success
Kerry-Ann’s sharp business acumen and powerhouse execution skills were honed over twenty years of navigating high-stakes environments as a D.C. attorney, lobbyist, and master fundraiser. Her remarkable career achievements include raising $120 million for the Martin Luther King Jr. National Memorial on the National Mall. Following this monumental success, she founded Trafalgar Strategies, a premier business consulting firm dedicated to guiding business owners toward systematic, predictable revenue growth and operational excellence.
Mindset Mastery Meets Systems Engineering
A true expert in driving behavioral and organizational change, Kerry-Ann holds a degree in Psychology with a deep emphasis on neuropsychology. She has spent decades refining her paradigm-shifting frameworks, studying directly under world-renowned pioneers like Tony Robbins and Bob Proctor. In this 6-week cohort, she blends high-level operational strategy with the exact psychological blueprints required to break through revenue plateaus, eliminate founder burnout, and successfully delegate growth to your team.
International Recognition and Global Impact
Kerry-Ann’s strategic frameworks have garnered international acclaim. Her consulting services, workshops, and speaking engagements have been sought after by prestigious organizations, major brands, and media outlets globally—ranging from Working Woman Magazine to Russell Simmons' Rush Philanthropic Arts Foundation.
The Blueprint for a Self-Sustaining Business
Kerry-Ann’s approach to business is rooted in a pivotal personal realization. Years ago, while building a highly successful firm, she realized her business was thriving, but her personal life was completely overshadowed by the constant hustle. By stepping back and re-engineering her own operations into repeatable systems, she unlocked true business independence and time freedom. Through the Map to Playbook cohort, she is handing you the exact, battle-tested methodology to turn your daily business operations into a structured, highly valuable corporate asset.
FAQs
Is this cohort for me?
Absolutely! This 6-week cohort is crafted for small and medium-sized business owners who are ready to stop guessing their growth and build a predictable revenue engine. If you are tired of sales and marketing operating in silos—or completely trapped inside your own head—this is your space. Over six weeks, you will replace marketing anxiety with a standardized, team-ready framework, step into a supportive room of ambitious peers, and walk away with a definitive, scalable asset that protects your time and your bottom line.
When does the cohort start?
Mark your calendar! Our next cohort officially kicks off on September 8th. Because we maintain strict cohort sizes to ensure high-quality review and group interaction, we recommend locking in your spot early to secure your blueprinting seat.
Will there be one-on-one coaching sessions included?
No, this program does not include private, one-on-one coaching sessions. Instead, it is designed as a high-leverage, collaborative group cohort. You will get direct access to Kerry-Ann T. Powell’s expertise through our live teaching, interactive Q&A sessions, and strategic hot seats where real-world business bottlenecks are solved live in front of the room.
What are the live "hot seats" and how do they work?
Every single week, you will have the ability to submit your playbook implementation work for professional review. Kerry-Ann will personally review submissions and select breakthrough cases to bring into the live "hot seat." Even if your specific business isn't chosen on a given week, watching Kerry-Ann live-dissect and optimize your peers' playbooks provides massive, deeply actionable clarity for your own business.
Will the sessions be recorded?
Yes, absolutely! We understand that running a business means unexpected fires can happen. All live teaching, strategic breakdowns, and hot-seat sessions will be recorded and uploaded to your secure student portal. You will have full access to these replays so you can review the frameworks, catch up if you miss a session, or share specific strategic insights with your team.
What is the refund policy?
Please note that we have a strict no-refunds policy for this program. Because seats are highly limited and we intentionally curate a specific group dynamic of ambitious business owners, your registration represents a firm commitment to your seat, your cohort peers, and the transformation of your business's revenue engine over the 6 weeks.
What is the weekly time commitment?
Expect to invest about 4 hours per week to successfully map and build your playbook. This includes our 90-minute live session together, with the remaining 2.5 hours dedicated to independent execution—getting your strategies out of your head and onto paper using our frameworks. Think of this not as an extra task on your to-do list, but as a dedicated, high-ROI investment in building a permanent asset for your business.
When do the live sessions take place and what platform do we use?
All live teaching and hot-seat sessions take place completely virtually via Zoom. We kick off on September 8th, and our live sessions will run weekly at 10:00 AM EST. You will receive a calendar invite with the recurring Zoom link immediately upon enrollment so you can block out your calendar and ensure distraction-free strategy time.
What if I can't make the 10:00 AM EST live sessions?
Don't worry—your business growth won't skip a beat. While attending live gives you the best opportunity to participate in real-time Q&A and potentially step into the hot seat, every session is recorded. Replays are uploaded to your student portal within 24 hours, allowing you to watch on your own schedule, pause to do the worksheets, and even review the strategic lessons directly with your management team.